We’re stepping beyond the white-glove, all-inclusive, seven-star vacation and inviting you to embark on the thousand-star experience of a night spent in the great outdoors. We’re here to show you that the greatest luxuries in life cannot be bought with a credit card or shared through a phone screen.
Confidence, connection, compassion, self-belief - these are ingredients of a successful and fulfilling life. Our question to you is: are you ready to take a journey to discover them?
Why Project Latitude?
Bespoke
Unlike other luxury travel services, we don’t offer standard ‘off the shelf’ holiday packages. Every journey is crafted from scratch and designed around your vision, your values and your objectives.
Bespoke
Values-driven
Our journeys invite you to step outside the comforts of your daily life - to challenge yourself, to gain a fresh perspective and to equip yourself with the tools to live a life of purpose and consequence.
Values-driven
Transformational
Our journeys are carefully designed to bring about lasting, meaningful improvements to your self-confidence, motivation and performance; enhancing your sense of clarity and personal fulfillment.
Transformational
MEET THE TEAM
Our team combines decades of experience in coaching, education, military operations and outdoor leadership. We can’t wait to to be a part of your next great journey!
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Founder - Executive Director
Howard’s mission is to deliver authentic, meaningful, and enduring experiences to our clients. He personally oversees each project to ensure each journey is carefully tailored to the client’s vision, values and objectives.
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Co-Founder, Director of Projects
Lewis oversees our projects department, drawing in his background as an expedition leader and educator to craft once-in-a-lifetime experiences for our clients.
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Leadership and Human Performance Coach
Ben is Project Latitude’s lead human performance coach. His vast experience in military leadership, outdoor education and professional coaching make him an invaluable member of the PL family.
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Mindfulness and Emotional Intelligence Coach
Geneviève is Project Latitude’s specialist in mindful living and emotional intelligence. In addition to her qualifications in coaching, Geneviève also bring her expertise in nutrition research, creating truly holistic approach to improving well-being and quality of life.
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Leadership and Team Dynamics Coach
Robbie embodies Project Latitude’s combined commitments to human transformation and adventure in the great outdoors. As an alpine guide of 25 years and an experienced coach for teams and executives, he offers our clients a real chance grow beyond their limits.
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Lead facilitator - Security and risk management
Alec is a true jack of all trades. In addition to helping devise and deliver projects, he is also PL’s lead on safety, security and risk management. He served for 11 years in command positions within the Royal Marines, trained as a pilot, close protection officer and medical doctor.
Origins
Journeys have been a part of my life since before I can remember. On my first birthday, my parents caught me trying to hot-wire their army-green Bedford camper van (already vintage at the time!) during a driving trip through the Austrian alps.
Fast forward three decades and I’m incredibly grateful to have experienced a life filled with remarkable journeys. Whether climbing snow-capped summits near my home in Switzerland, hunting alongside Ogiek bushmen in Kenya’s Mau forest, or stumbling across a village of Zapatista separatists in southern Mexico, each adventure has shaped the person I am today. This drive to step beyond myself, to test the limits of my mind, body and spirit also pushed me to spend five years serving alongside an elite unit of the British military.
What I’ve come to learn is that each journey is not only an opportunity to make extraordinary encounters and collect great stories. Journeys also reconnect us with a simpler, more mindful way of being. They provide an invaluable tool for better understanding ourselves, our values and our place within the world.
As we step off on each new journey, we give ourselves a blank slate to re-invent the person we’d like to become.
I started Project Latitude to help others reconnect with the transformational power of travel. Our mission is to offer people an authentic, intentional and mindful travel experience - delivered by world-class coaches, facilitators and educators. Project Latitude is an invitation to step beyond yourself, and lead your life with clarity, perspective and purpose.
Only one question remains: Where will your journey take you?
- Howard McDonald
Founder and Executive Director
The Five Pillars
Over the years, we’ve identified five key elements of any transformational journey. Today, we refer to these as the Five Pillars of Project Latitude. Each journey we design is founded on these pillars.
How it works
1. Discovery Meeting
It all starts here. One of our team will come meet you in-person to talk you through our process and help you identify your objectives, preferences and vision. During this meeting, we will ask you to sign an initial client agreement which will allow us to start putting together a full proposal.
1. Discovery Meeting
2. The proposal
After you’ve met with our representative, we’ll get straight to work designing your unique journey. When we’ve got something we feel is pretty close to perfect, we’ll send you a comprehensive proposal, along with an invoice outlining the costs and fees of your project.
2. The proposal
3. Pre-Departure Prep
Once you’ve had a chance to approve the proposal, our team will be in touch to arrange your pre-departure coaching sessions. We will also provide you with an info-pack detailing what to expect on your journey as well as the relevant administrative and coordinating instructions.
3. Pre-Departure prep
4. Your Journey
The wait is over! Pack your bags, rendez-vous with the Project Latitude team and embark on the adventure of a lifetime!
4. Your Journey
5. Integration
Your journey is just the beginning. Through our ongoing support programme, you’ll have access to personalised coaching/ check-ins to help you integrate your experience into your daily life - long after you return home.
5. Integration
FAQ
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Project Latitude’s costs and fees are divided into two parts:
1. Deposit
A deposit of CHF 1,500.- to CHF 4,500.-* is payable upon signature of the initial client agreement and is held by PL for the duration of the proposal phase. Once you’ve approved the proposal, we’ll return the deposit in the form of a credit towards your final invoice.**
2. Invoice
An invoice will be issued alongside the initial proposal. The invoice will contain to total balance due for the project including:
2.1 Variable Costs
These include all costs associated with accommodation, transportation, meals, activities and any third-party providers engaged during your journey.***
The variable costs will depend largely on the comfort standards and preferences you share with us in your brief. Project Latitude does not take any commission on any of the Variable Costs. All expenses are passed on to the client ‘at-cost’.
2.2 Fees
The fees cover PL’s administrative costs of planning and delivering your project, including all facilitator/ coaching fees. Please get in touch with us to learn more about our fees for the current year.
In the event that the Variable Costs of your journey are lower than our projection, we’ll offer to reimburse you the full amount of any underspend at the end of your journey. Alternatively, you will have the option of donating any underspend to the Project Latitude Scholarship Fund.
*Calculated based on the projected scope of the project.
**Subject to the PL Standard Terms and Conditions
***In-country transport only. PL does not organise or cover the costs for your transportation to or from the project destination.
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We know that time is your most valuable commodity, and we specialise in crafting experiences to fit any timeframe.
We’ve run projects ranging from short, sharp 3-day personal resets, all the way to epic adventures spanning several months.
For first time clients to Project Latitude, we recommend setting aside somewhere between 7 and 14 days. This format allows for clients to truly disconnect, slow things down, and start taking meaningful steps towards enhancing their quality of life.
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It’s okay to feel unsure about your goals—many of our clients start there. Our team will work with you from the very beginning to help you identify the ways your journey can enhance your life. We’ll then get to work choosing a destination and programme that best align with your objectives.
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Our process is designed to align every aspect of your journey with your unique goals and values. You’ll have input at every step, ensuring a perfect fit. We want you to experience the true value of our journeys and we’ll work closely with you to ensure the experience exceeds your expectations.
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For every journey, we conduct in-depth risk assessments to anticipate and mitigate potential challenges. Our team team ensures your safety is prioritised at every step. With expert support from Presidium Consulting and Varangian Security, we provide security analysis and close-protection solutions for clients with higher personal security requirements. Speak to our team to discuss how we can accommodate your specific circumstances.
Ready to take the first steP?
Speak to our team and let’s start planning the journey of a lifetime.